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Preißler, S.. Evaluation of the quality of European coastal water by German tourists. In: Schernewski, G., Janßen, H., Schumacher, S. (eds.). Coastal Change in the southern Baltic Sea Region. Coastline Reports (12), pp. 177-186. EUCC - The Coastal Union, Leiden, 2009.

Zusammenfassung:

Tourism is mainly located along coastal areas and has become one of the most important economic factors for most areas along the European coast. Whilst the success of a tourist industry in those areas is often associated with an intact natural environment, it has to be considered that inappropriate strategies for tourism purposes can have direct negative impact on the environment. The increasing deterioration of coastal waters and tourists´ growing awareness about aspects of environmental quality led to the following questions addressed in this report: How important is water quality for tourists? Are tourists willing to pay more, even if only small amounts, to protect coastal waters? What kind of criteria do they use to assess water quality? And are there any noticeable spatial differences in the evaluation of the different regions of the European seas? In order to answer those questions a survey was undertaken, which involved interviewing 120 tourists at Westerland on Sylt in Germany, a typical beach vacation destination by the North Sea, as well as 210 potential tourists, which have been interviewed at a travel literature shop in Hamburg, Germany, who were still planning their vacation to a European coastal area at either the North Sea, the Baltic Sea, the Mediterranean or along the Atlantic. It can be concluded that water quality is an important factor for tourists in their choice of destination and should not be underestimated.

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